STORY

Alexandra Ampofo is a dynamic force in the live music industry, currently serving as a Live Music Promoter at one of the UK's foremost gig organizers, Metropolis Music, Live Nation UK. A graduate in Business Management and Leadership, Alexandra's influence extends beyond her professional role. She spearheads the Diversity Employee Resource Group, founding EMBRACE Nation within Live Nation UK—a transformative cultural hub dedicated to advancing racial equality both within and beyond workplace confines. This hub has evolved into a thriving learning centre for all Live Nation Entertainment team members.

In her expansive portfolio, Alexandra's impact resonates across acclaimed platforms such as The Ends Festival, Somerset House, The F List, Black Music Coalition, and UNICEF Music Group. Her footprint spans internationally renowned artists including Tyla, Ms Lauryn Hill, Robbie Williams, Janelle Monae, Ella Mai, SiR, Nao, Mura Masa, Goldlink, Jordan Rakei, Ghetts, as well as emerging talents like Kojey Radical, Amaarae, Enny, Shenseea, Arlo Parks, and Debbie, among others.

With over eight years of industry expertise, Alexandra has made indelible contributions. In 2013, she founded Acoustic Live, an award-winning events company that champions acoustic talent, preserving the essence of stripped-down music. This community-focused endeavour provides an empowering platform for artists to flourish. Complementing this, her not-for-profit initiative, Women Connect, stands as a trailblazing collective fostering safer, all-encompassing spaces and parity for women, non-binary individuals, and those challenging traditional gender norms within the creative sphere.

Elevating her achievements, Alexandra thrives at the intersection of innovation and collaboration. Over the past four years, she has seamlessly integrated her work with Google, Puma, KA Drinks, and Desperados to amplify Acoustic Live events. Simultaneously, her role with the UNICEF Music Group underscores her dedication to leveraging the potency of music for the betterment of children and families impacted by conflict or catastrophe.

In summary, Alexandra Ampofo is an exemplar of transformative leadership within the live music landscape, blending her role as a promoter with her commitment to social change and artistic empowerment.